There is no denying that the e-commerce industry is one of the fastest-growing industries today. In fact, more than 60% of shoppers actually want to buy things online as opposed to going out there and visiting an actual store.
That being said, online business is possible thanks to different e-commerce platforms that allow you to create websites with built-in e-commerce functionalities.
With that in mind, you need to consider some important factors before you actually build your website for which to conduct online business. Here they are:
Choosing the Right Platform and Theme
There are so many online e-commerce platforms out there to choose from. One of the most popular of the bunch is Shopify. This Canadian company has helped millions of online entrepreneurs create a website that is not only good-looking, but also has enough functionalities to make the site relevant in the e-commerce space for many years.
Of course, you are not only limited to using Shopify as there are tons of different options you can choose from. There is WooCommerce, BigCommerce, Zen Cart, Prestashop OSCommerce, and so much more!
Choose the right one that has everything that you need (as every business have different requirements).
Selecting the Right E-Commerce Plugins
There are also some that would integrate into already existing websites in the form of plugins. One popular example of this is WooCommerce since this is essentially just a WordPress plugin that transforms your CMS-created website into an e-commerce store.
Again, selecting the right one should be based upon your business’ needs. You may also want to put the price as a great consideration as well.
Putting Compelling Website Content
When you think about search engine optimization, then you know how important website content is. By ‘website content’, I mean that you create relevant blog posts and articles about the products that you sell.
For example, if you are selling men’s grooming kits that consist of razors, shaving cream, and a host of other accessories that men need, then you can write articles pertaining to that.
You should definitely integrate well-researched keywords for this. You want to incorporate both short-tail and long-tail keywords so that you will optimize your website’s page rankings.
Simplify the Checkout Process
I’ve come across numerous e-commerce websites before that bombard me with a lot of different forms to fill. Oftentimes, additional forms just require you to input way too much information that you are comfortable with sharing.
For this reason alone, many people just abandon their carts and go to a more reputable online store that doesn’t require them to input a lot of their sensitive data into the website’s database.
You want to be able to simplify the checkout process to prevent this from happening. One of the things that you can do is to make sure that the forms that your customer has to fill are just those that deemed as important such as their name, their payment information, shipping details, etc.
Having a Good Marketing Strategy
Remember, an e-commerce website is still just a business regardless, which is why you will still need to follow a good Marketing strategy.
Fortunately for you, there are a lot of avenues that you can choose from whenever you want to promote your business. Facebook and Instagram are great examples, but you can also use Google ads as well.