1. Never deceive searchers and users.
Writing meta descriptions is not easy. Many bloggers hire SEO service providers in Malaysia to make the most out of their strategy. However, if you think you can handle everything yourself, one of the first things you must know is never to deceive searchers. In addition to that, never spam your meta descriptions with keywords. Keyword stuffing is never acceptable, and would negatively impact your credibility.
2. Make it relevant and specific.
The average searcher or user know a generic, predictable meta description when they see one. That is why it is crucial to utilize descriptive words, and connect with your target users.
3. Use action-oriented language.
Use action-oriented language for your call-to-action statements. This is the entire purpose of a meta description–to tell readers what will happen once they click. Consider beginning your meta descriptions with verbs such as “grab,” “discover” and “learn.” Tell them what will happen once they click.
4. Provide a benefit or solution.
Tell the user what to expect once they click on your link. Write a super short sentence that provides a preview of the content, or tell the searcher why they must read the post. This is your opportunity to sell them your valuable, informative content.
5. Make sure to keep it below 155 characters.
In general, a meta description must be below 155 characters. However, you should also note that Google doesn’t measure based on characters. Google measures by pixels. This means that they would cut off meta descriptions after a particular width.